| Original language | English |
|---|---|
| Pages (from-to) | 487-488 |
| Number of pages | 2 |
| Journal | Journal of Strategic Marketing |
| Volume | 19 |
| Issue number | 6 |
| DOIs | |
| Publication status | Published - 2011 |
Editorial
Nigel Piercy, Carolyn Strong
Research output: Contribution to journal › Article