Dual Process Intuitions: Consumers’ Beliefs About Persuasion Processing Drive Morality of Marketing Communications

Zarema Khon, Yvetta Simonyan, Haiming Hang, Yi-Ju Chen, Sam Johnson

Research output: Chapter or section in a book/report/conference proceeding › Other chapter contribution

Original language	English
Title of host publication	Together
Subtitle of host publication	Advances in Consumer Research
Editors	Haipeng Chen, Giana Eckhardt, Rebecca Hamilton
Pages	729-730
Number of pages	2
Volume	50
ISBN (Electronic)	978-0-915552-84-9
Publication status	Published - Oct 2022

Access to Document

Persuasion ethics: Ethical evaluations of marketing communications
Khon, Z. (PI), Simonyan, Y. (PI), Hang, H. (PI), Chen, Y.-J. (CoPI) & Johnson, S. (PI)
1/09/20 → …
Project: Other

Research output: Chapter or section in a book/report/conference proceeding › Other chapter contribution

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AU - Chen, Yi-Ju

AU - Johnson, Sam

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