Dual Process Intuitions: Consumers’ Beliefs About Persuasion Processing Drive Morality of Marketing Communications

Zarema Khon, Yvetta Simonyan, Haiming Hang, Yi-Ju Chen, Samuel G. B. Johnson

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 9 Jun 2023
Event	International Association of Business and Society (IABS) 34th annual conference - School of Management, Bath, UK United Kingdom Duration: 5 Jun 2023 → 11 Jun 2023 Conference number: 34

Conference	International Association of Business and Society (IABS) 34th annual conference
Abbreviated title	IABS 2023
Country/Territory	UK United Kingdom
City	Bath
Period	5/06/23 → 11/06/23

Persuasion ethics: Ethical evaluations of marketing communications
Khon, Z. (PI), Simonyan, Y. (PI), Hang, H. (PI), Chen, Y.-J. (CoPI) & Johnson, S. (PI)
1/09/20 → …
Project: Other

Cite this

Dual Process Intuitions: Consumers’ Beliefs About Persuasion Processing Drive Morality of Marketing Communications. / Khon, Zarema; Simonyan, Yvetta ; Hang, Haiming et al.
2023. Paper presented at International Association of Business and Society (IABS) 34th annual conference, Bath, UK United Kingdom.

Research output: Contribution to conference › Paper › peer-review

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AU - Simonyan, Yvetta

AU - Hang, Haiming

AU - Chen, Yi-Ju

AU - Johnson, Samuel G. B.

N1 - Conference code: 34

PY - 2023/6/9

Y1 - 2023/6/9

M3 - Paper

T2 - International Association of Business and Society (IABS) 34th annual conference

Y2 - 5 June 2023 through 11 June 2023

ER -