Dual Process Intuitions: Consumers’ Beliefs About Persuasion Processing Drive Morality of Marketing Communications

Zarema Khon
, Yvetta Simonyan
, Haiming Hang
, Yi-Ju Chen
, Samuel G. B. Johnson

Research output: Contribution to conference › Paper › peer-review

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Persuasion ethics: Ethical evaluations of marketing communications
Khon, Z. (PI), Simonyan, Y. (PI), Hang, H. (PI), Chen, Y.-J. (CoPI) & Johnson, S. (PI)
1/09/20 → …
Project: Other