Dual Process Intuitions: Consumers’ Beliefs About Persuasion Processing Drive Morality of Marketing Communications

Zarema Khon, Yvetta Simonyan, Haiming Hang, Yi-Ju Chen, Samuel G. B. Johnson

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 26 May 2023
Event	European Marketing Academy Conference - University of Southern Denmark, Odense, Denmark Duration: 23 May 2023 → 26 May 2023

Conference	European Marketing Academy Conference
Abbreviated title	EMAC
Country/Territory	Denmark
City	Odense
Period	23/05/23 → 26/05/23

Persuasion ethics: Ethical evaluations of marketing communications
Khon, Z. (PI), Simonyan, Y. (PI), Hang, H. (PI), Chen, Y.-J. (CoPI) & Johnson, S. (PI)
1/09/20 → …
Project: Other

Cite this

@conference{ef6501f6e4b34777a8e8f4581affee01,

title = "Dual Process Intuitions: Consumers{\textquoteright} Beliefs About Persuasion Processing Drive Morality of Marketing Communications",

author = "Zarema Khon and Yvetta Simonyan and Haiming Hang and Yi-Ju Chen and Johnson, {Samuel G. B.}",

year = "2023",

month = may,

day = "26",

language = "English",

note = "European Marketing Academy Conference, EMAC ; Conference date: 23-05-2023 Through 26-05-2023",

}