Dual Process Intuitions: Consumers’ Beliefs About Persuasion Processing Drive Morality of Marketing Communications

Zarema Khon; Yvetta Simonyan; Haiming Hang; Yi-Ju Chen; Samuel G. B.  Johnson

Dual Process Intuitions: Consumers’ Beliefs About Persuasion Processing Drive Morality of Marketing Communications

Zarema Khon, Yvetta Simonyan, Haiming Hang, Yi-Ju Chen, Samuel G. B. Johnson

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 22 May 2024
Event	Academy of Marketing Science: Marketing and AI: Shaping the Future Together - Biltmore, Miami, USA United States Duration: 22 May 2024 → 24 May 2024 https://static1.squarespace.com/static/648893d9cbee3c0b58b73264/t/66d0b8eeef9dd61277abb9ce/1724954863338/AMS+AC+2024++Proceedings+Abstract+with+Front+Matter+and+Table+of+Contents.pdf

Conference

Conference	Academy of Marketing Science
Country/Territory	USA United States
City	Miami
Period	22/05/24 → 24/05/24
Internet address	https://static1.squarespace.com/static/648893d9cbee3c0b58b73264/t/66d0b8eeef9dd61277abb9ce/1724954863338/AMS+AC+2024++Proceedings+Abstract+with+Front+Matter+and+Table+of+Contents.pdf

Persuasion ethics: Ethical evaluations of marketing communications
Khon, Z. (PI), Simonyan, Y. (PI), Hang, H. (PI), Chen, Y.-J. (CoPI) & Johnson, S. (PI)
1/09/20 → …
Project: Other

Cite this

@conference{f51b1d62415d4fcb9947c9d28f98246b,

title = "Dual Process Intuitions: Consumers{\textquoteright} Beliefs About Persuasion Processing Drive Morality of Marketing Communications",

author = "Zarema Khon and Yvetta Simonyan and Haiming Hang and Yi-Ju Chen and Johnson, {Samuel G. B.}",

year = "2024",

month = may,

day = "22",

language = "English",

note = "Academy of Marketing Science : Marketing and AI: Shaping the Future Together ; Conference date: 22-05-2024 Through 24-05-2024",

url = "https://static1.squarespace.com/static/648893d9cbee3c0b58b73264/t/66d0b8eeef9dd61277abb9ce/1724954863338/AMS+AC+2024++Proceedings+Abstract+with+Front+Matter+and+Table+of+Contents.pdf",

}

Dual Process Intuitions: Consumers’ Beliefs About Persuasion Processing Drive Morality of Marketing Communications

Conference

Projects

Persuasion ethics: Ethical evaluations of marketing communications

Cite this