Driving-market or market-driven? A case study analysis of the new product development practices of Chinese business-to-business firms

Michael B. Beverland, Michael T. Ewing, Margaret Jekanyika Matanda

Research output: Contribution to journal › Article › peer-review

38 Citations (SciVal)

Original language	English
Pages (from-to)	383-393
Journal	Industrial Marketing Management
Volume	35
Issue number	3
DOIs	https://doi.org/10.1016/j.indmarman.2005.02.008
Publication status	Published - 1 Apr 2006

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AU - Ewing, Michael T.

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