Driving-market or market-driven? A case study analysis of the new product development practices of Chinese business-to-business firms

Michael B. Beverland, Michael T. Ewing, Margaret Jekanyika Matanda

Research output: Contribution to journalArticlepeer-review

38 Citations (SciVal)
Original languageEnglish
Pages (from-to)383-393
JournalIndustrial Marketing Management
Issue number3
Publication statusPublished - 1 Apr 2006

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