Drivers of Brand Value in Developed and Emerging Markets

Bernd Schmitt, Kamel Jedidi, Lia Zarantonello

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2015
Event5th Theory + Practice in Marketing Conference - Atlanta, USA United States
Duration: 10 Jun 201512 Jun 2015

Conference

Conference5th Theory + Practice in Marketing Conference
CountryUSA United States
CityAtlanta
Period10/06/1512/06/15

Cite this

Schmitt, B., Jedidi, K., & Zarantonello, L. (2015). Drivers of Brand Value in Developed and Emerging Markets. Paper presented at 5th Theory + Practice in Marketing Conference, Atlanta, USA United States.

Drivers of Brand Value in Developed and Emerging Markets. / Schmitt, Bernd; Jedidi, Kamel; Zarantonello, Lia.

2015. Paper presented at 5th Theory + Practice in Marketing Conference, Atlanta, USA United States.

Research output: Contribution to conferencePaper

Schmitt, B, Jedidi, K & Zarantonello, L 2015, 'Drivers of Brand Value in Developed and Emerging Markets' Paper presented at 5th Theory + Practice in Marketing Conference, Atlanta, USA United States, 10/06/15 - 12/06/15, .
Schmitt B, Jedidi K, Zarantonello L. Drivers of Brand Value in Developed and Emerging Markets. 2015. Paper presented at 5th Theory + Practice in Marketing Conference, Atlanta, USA United States.
Schmitt, Bernd ; Jedidi, Kamel ; Zarantonello, Lia. / Drivers of Brand Value in Developed and Emerging Markets. Paper presented at 5th Theory + Practice in Marketing Conference, Atlanta, USA United States.
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note = "5th Theory + Practice in Marketing Conference ; Conference date: 10-06-2015 Through 12-06-2015",

}

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M3 - Paper

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