Drivers of Brand Value in Developed and Emerging Markets

Bernd Schmitt, Kamel Jedidi, Lia Zarantonello

Research output: Contribution to conference › Paper › peer-review

Original languageEnglish
Publication statusPublished - 2015
Event5th Theory + Practice in Marketing Conference - Atlanta, USA United States
Duration: 10 Jun 2015 → 12 Jun 2015

Conference

Conference5th Theory + Practice in Marketing Conference
Country/TerritoryUSA United States
CityAtlanta
Period10/06/15 → 12/06/15

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