Drivers of Brand Value in Developed and Emerging Markets

Bernd Schmitt, Kamel Jedidi, Lia Zarantonello

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2015
Event5th Theory + Practice in Marketing Conference - Atlanta, USA United States
Duration: 10 Jun 201512 Jun 2015

Conference

Conference5th Theory + Practice in Marketing Conference
CountryUSA United States
CityAtlanta
Period10/06/1512/06/15

Cite this

Schmitt, B., Jedidi, K., & Zarantonello, L. (2015). Drivers of Brand Value in Developed and Emerging Markets. Paper presented at 5th Theory + Practice in Marketing Conference, Atlanta, USA United States.