|Publication status||Published - 2015|
|Event||5th Theory + Practice in Marketing Conference - Atlanta, USA United States|
Duration: 10 Jun 2015 → 12 Jun 2015
|Conference||5th Theory + Practice in Marketing Conference|
|Country||USA United States|
|Period||10/06/15 → 12/06/15|
Schmitt, B., Jedidi, K., & Zarantonello, L. (2015). Drivers of Brand Value in Developed and Emerging Markets. Paper presented at 5th Theory + Practice in Marketing Conference, Atlanta, USA United States.