Domesticating energy flexibility. Learning from great britain’s 2022–2023 demand flexibility service

Demand-response is essential for balancing electricity grids with increasing proportions of intermittent renewable sources of generation. Harnessing the potential for demand-response in domestic settings could deliver widespread benefits for electricity systems and householders. This study applies domestication theory to a major national domestic electricity demand-response programme in Great Britain, exploring how participants integrate demand-response sessions into their everyday routines. The study uses empirical data from twenty-five participants who completed diaries reflecting on their experience of taking part in thirteen demand-response sessions scheduled over a five-month period in winter 2022–23. The study identifies and analyses five pathways for domesticating demand-response, making recommendations to support system-actors in boosting and sustaining the adoption of demand-response. The study concludes that designing electricity demand-response programmes, as a staple of secure low-carbon energy systems, will need to take full account of users’ non-financial motivations, previous experiences of demand-response, and access to enabling technology.