Doing Well While Doing Good: How the Hybrid Business Model Promotes Sustainability in the Fashion Industry.

Purpose: To examine the mechanics—social, geographical, and logistical—of producing sustainable fashion apparel as a hybrid company (a company that is part-commercial and part-altruistic; i.e., pursues two goals: profitability and environmental/social sustainability), beholden equally to employees, the worker- owned cooperatives with which the company partners, and environmental and ethical best practices; and to investigate the complex interplay of altruism and entrepreneurship endemic to hybrid organizations.