Doing Well While Doing Good: How the Hybrid Business Model Promotes Sustainability in the Fashion Industry.

Annamma Joy, Camilo Peña, Linda Armano

Research output: Contribution to journalArticlepeer-review


Purpose: To examine the mechanics—social, geographical, and logistical—of producing sustainable fashion apparel as a hybrid company (a company that is part-commercial and part-altruistic; i.e., pursues two goals: profitability and environmental/social sustainability), beholden equally to employees, the worker- owned cooperatives with which the company partners, and environmental and ethical best practices; and to investigate the complex interplay of altruism and entrepreneurship endemic to hybrid organizations.
Original languageUndefined/Unknown
Pages (from-to)381-406
Number of pages26
JournalJournal of Business Anthropology
Issue number2
Publication statusPublished - 30 Nov 2020

Cite this