Does the marketing education group conference amplify the voice of marketing-beyond its small world?

Pierre Mcdonagh; David Marshall; Andrea Prothero

doi:10.1080/0267257X.1993.9964245

Does the marketing education group conference amplify the voice of marketing-beyond its small world?

Pierre Mcdonagh, David Marshall, Andrea Prothero

Management

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	355-372
Number of pages	22
Journal	Journal of Marketing Management
Volume	9
Issue number	4
DOIs	https://doi.org/10.1080/0267257X.1993.9964245
Publication status	Published - 1 Oct 1993

Keywords

Sustainability

Access to Document

10.1080/0267257X.1993.9964245

Cite this

@article{eb80910497574dad90693fb0be246e05,

title = "Does the marketing education group conference amplify the voice of marketing-beyond its small world?",

keywords = "Sustainability",

author = "Pierre Mcdonagh and David Marshall and Andrea Prothero",

year = "1993",

month = oct,

day = "1",

doi = "10.1080/0267257X.1993.9964245",

language = "English",

volume = "9",

pages = "355--372",

journal = "Journal of Marketing Management",

issn = "0267-257X",