Does the marketing education group conference amplify the voice of marketing-beyond its small world?

Pierre Mcdonagh, David Marshall, Andrea Prothero

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)355-372
Number of pages22
JournalJournal of Marketing Management
Volume9
Issue number4
DOIs
Publication statusPublished - 1 Oct 1993

Keywords

  • Sustainability

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