Does service innovation mirror product innovation? A multi-method study with successful evidence case from Turkey

Aykut Berber, Isil Pekdemir, Yasin Rofcanin, Yasemin Sen

Research output: Contribution to journalArticlepeer-review

2 Citations (Scopus)

Abstract

This study is an attempt to analyse differences between product and service innovation processes. There is almost consensus among scholars about the steps and approaches regarding product innovation. Yet, for service innovation perspectives, scholars do not suggest a dominating paradigm. Moreover, due to nature of services (e.g., intangibility, perishability), suggesting a prescribed and almost a determined blueprint for service innovation process is challenging. In this study, we primarily aimed at examining and investigating differences between product and service innovation processes via a prominent and market leader company operating in Turkey. We followed qualitative approach and enriched our insights with interviews conducted with key responsible managers from the focal company. Insights emphasised key differences between product and service innovation processes and built on these differences, we provided suggestions. Further implications and limitations are also discussed.

Original languageEnglish
Pages (from-to)699-716
Number of pages18
JournalInternational Journal of Business Innovation and Research
Volume7
Issue number6
DOIs
Publication statusPublished - 10 Oct 2013

Keywords

  • Product innovation
  • Service innovation
  • Single case analysis
  • Turkey

ASJC Scopus subject areas

  • Business and International Management
  • Management of Technology and Innovation

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