Does it pay to be different? An analysis of the relationship between corporate social and financial performance

Stephen Brammer, Andrew Millington

Research output: Contribution to journalArticle

400 Citations (Scopus)

Abstract

This study explores the relationship between corporate social performance (CSP) and corporate financial performance (CFP) within the context of a specific component of CSP: corporate charitable giving. A model of the determinants of the extent of corporate charitable giving is estimated and used as the basis of a classification that groups firms according to the difference between their actual and their predicted intensity of gift giving. The financial performance attributes of the classification are explored. We found that firms with both unusually high and low CSP have higher financial performance than other firms, with unusually poor social performers doing best in the short run and unusually good social performers doing best over longer time horizons.
Original languageEnglish
Pages (from-to)1325-1343
Number of pages19
JournalStrategic Management Journal
Volume29
Issue number12
Early online date18 Sep 2008
DOIs
Publication statusPublished - Dec 2008

Fingerprint

Corporate financial performance
Corporate social performance
Charitable giving
Financial performance
Short-run
Gift giving
Time horizon

Keywords

  • Finance
  • Online systems
  • Computer operating procedures

Cite this

Does it pay to be different? An analysis of the relationship between corporate social and financial performance. / Brammer, Stephen; Millington, Andrew.

In: Strategic Management Journal, Vol. 29, No. 12, 12.2008, p. 1325-1343.

Research output: Contribution to journalArticle

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