Do consumers care about ethical-luxury?

Iain A. Davies, Zoe Lee, Ine Ahonkhai

Research output: Contribution to journalArticle

76 Citations (Scopus)

Abstract

This article explores the extent to which consumers consider ethics in luxury goods consumption. In particular, it explores whether there is a significant difference between consumers' propensity to consider ethics in luxury versus commodity purchase and whether consumers are ready to purchase ethical-luxury. Prior research in ethical consumption focuses on low value, commoditized product categories such as food, cosmetics and high street apparel. It is debatable if consumers follow similar ethical consumption patterns in luxury purchases. Findings indicate that consumers' propensity to consider ethics is significantly lower in luxury purchases when compared to commoditized purchases and explores some of the potential reasons for this reduced propensity to identify or act upon ethical issues in luxury consumption
LanguageEnglish
Pages37-51
Number of pages15
JournalJournal of Business Ethics
Volume106
Issue number1
Early online date25 Oct 2011
DOIs
StatusPublished - 1 Mar 2012

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luxury
purchase
moral philosophy
cosmetics
commodity
Luxury
Purchase
food
Propensity
Ethical consumption
Ethical Consumption

Keywords

  • Sustainability
  • Ethical consumption
  • Ethical consumers
  • Fair trade
  • Marketing ethics
  • Luxury marketing

Cite this

Do consumers care about ethical-luxury? / Davies, Iain A.; Lee, Zoe; Ahonkhai, Ine.

In: Journal of Business Ethics, Vol. 106, No. 1, 01.03.2012, p. 37-51.

Research output: Contribution to journalArticle

Davies, Iain A. ; Lee, Zoe ; Ahonkhai, Ine. / Do consumers care about ethical-luxury?. In: Journal of Business Ethics. 2012 ; Vol. 106, No. 1. pp. 37-51.
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