Diversification and Internationalization in the European Single Market

Michael Mayer, Julia Hautz, Christian Stadler, Richard Whittington

Research output: Contribution to journalArticlepeer-review

2 Citations (SciVal)
190 Downloads (Pure)


This article examines the long-run impact of the 1992 completion of the European Single Market on the diversification and internationalization of European business. It does so at a particular moment of crisis: the exit of the United Kingdom from European Union (“Brexit”). The article finds that completion of the European Single Market is indeed associated with significant and widespread changes in the strategies of European businesses between 1993 and 2010. European business has converged on more focused diversification strategies and followed similar patterns of internationalization. The most significant exception is the consistently low level of British business’s commitment to European markets. The distinctiveness of British internationalization is, in a sense, Brexit foretold.
Original languageEnglish
Article numberBHR MS 2016033
Pages (from-to)279-299
Number of pages21
JournalBusiness History Review
Issue number2
Early online date14 Jun 2017
Publication statusPublished - 31 Aug 2017


Dive into the research topics of 'Diversification and Internationalization in the European Single Market'. Together they form a unique fingerprint.

Cite this