Display blindness? Looking again at the visibility of situated displays using eye tracking

Nicholas S. Dalton; Emily Collins; Paul Marshall

doi:10.1145/2702123.2702150

Display blindness? Looking again at the visibility of situated displays using eye tracking

Nicholas S. Dalton, Emily Collins, Paul Marshall

Research output: Chapter or section in a book/report/conference proceeding › Chapter in a published conference proceeding

60 Citations (SciVal)

Abstract

Observational studies of situated displays have suggested that they are rarely looked at, and when they are it is typically only for a short period of time. Using a mobile eye tracker during a realistic shopping task in a shopping center, we show that people look at displays more than would be predicted from these observational studies, but still only short glances and often from quite far away. We characterize the patterns of eye-movements that precede looking at a display and discuss some of the design implications for the design of situated display technologies that are deployed in public space.

Original language	English
Title of host publication	CHI 2015 - Proceedings of the 33rd Annual CHI Conference on Human Factors in Computing Systems
Subtitle of host publication	Crossings
Publisher	Association for Computing Machinery
Pages	3889-3898
Number of pages	10
Volume	2015-April
ISBN (Electronic)	9781450331456
DOIs	https://doi.org/10.1145/2702123.2702150
Publication status	Published - 18 Apr 2015
Event	33rd Annual CHI Conference on Human Factors in Computing Systems, CHI 2015 - Seoul, Korea, Republic of Duration: 18 Apr 2015 → 23 Apr 2015

Conference

Conference	33rd Annual CHI Conference on Human Factors in Computing Systems, CHI 2015
Country/Territory	Korea, Republic of
City	Seoul
Period	18/04/15 → 23/04/15

Keywords

Display blindness
Eye tracking
Public displays
Space

ASJC Scopus subject areas

Software
Human-Computer Interaction
Computer Graphics and Computer-Aided Design

Access to Document

10.1145/2702123.2702150

Cite this

Display blindness? Looking again at the visibility of situated displays using eye tracking. / Dalton, Nicholas S.; Collins, Emily; Marshall, Paul.
CHI 2015 - Proceedings of the 33rd Annual CHI Conference on Human Factors in Computing Systems: Crossings. Vol. 2015-April Association for Computing Machinery, 2015. p. 3889-3898.

Research output: Chapter or section in a book/report/conference proceeding › Chapter in a published conference proceeding

Dalton, NS, Collins, E & Marshall, P 2015, Display blindness? Looking again at the visibility of situated displays using eye tracking. in CHI 2015 - Proceedings of the 33rd Annual CHI Conference on Human Factors in Computing Systems: Crossings. vol. 2015-April, Association for Computing Machinery, pp. 3889-3898, 33rd Annual CHI Conference on Human Factors in Computing Systems, CHI 2015, Seoul, Korea, Republic of, 18/04/15. https://doi.org/10.1145/2702123.2702150

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Display blindness? Looking again at the visibility of situated displays using eye tracking

Abstract

Conference

Keywords

ASJC Scopus subject areas

Access to Document

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