Display blindness? Looking again at the visibility of situated displays using eye tracking

Nicholas S. Dalton, Emily Collins, Paul Marshall

Research output: Chapter in Book/Report/Conference proceedingConference contribution

43 Citations (Scopus)

Abstract

Observational studies of situated displays have suggested that they are rarely looked at, and when they are it is typically only for a short period of time. Using a mobile eye tracker during a realistic shopping task in a shopping center, we show that people look at displays more than would be predicted from these observational studies, but still only short glances and often from quite far away. We characterize the patterns of eye-movements that precede looking at a display and discuss some of the design implications for the design of situated display technologies that are deployed in public space.

Original languageEnglish
Title of host publicationCHI 2015 - Proceedings of the 33rd Annual CHI Conference on Human Factors in Computing Systems
Subtitle of host publicationCrossings
PublisherAssociation for Computing Machinery
Pages3889-3898
Number of pages10
Volume2015-April
ISBN (Electronic)9781450331456
DOIs
Publication statusPublished - 18 Apr 2015
Event33rd Annual CHI Conference on Human Factors in Computing Systems, CHI 2015 - Seoul, Korea, Republic of
Duration: 18 Apr 201523 Apr 2015

Conference

Conference33rd Annual CHI Conference on Human Factors in Computing Systems, CHI 2015
CountryKorea, Republic of
CitySeoul
Period18/04/1523/04/15

Keywords

  • Display blindness
  • Eye tracking
  • Public displays
  • Space

ASJC Scopus subject areas

  • Software
  • Human-Computer Interaction
  • Computer Graphics and Computer-Aided Design

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  • Cite this

    Dalton, N. S., Collins, E., & Marshall, P. (2015). Display blindness? Looking again at the visibility of situated displays using eye tracking. In CHI 2015 - Proceedings of the 33rd Annual CHI Conference on Human Factors in Computing Systems: Crossings (Vol. 2015-April, pp. 3889-3898). Association for Computing Machinery. https://doi.org/10.1145/2702123.2702150