Diffusion with social reinforcement: the role of individual preferences

Elena Mas Tur, Paolo Zeppini, Koen Frenken

Research output: Contribution to journalArticle

5 Citations (Scopus)


The debate on diffusion in social networks has traditionally focused on the structure of the network to understand the efficiency of a network in terms of diffusion. Recently, the role of social reinforcement has been added to the debate, as it has been proposed that simple contagions diffuse better in random networks and complex contagions diffuse better in regular networks. In this paper, we show that individual preferences cannot be overlooked: complex contagions diffuse better in regular networks only if the large majority of the population is biased against adoption.

Original languageEnglish
Article number022302
Pages (from-to)1-9
Number of pages9
JournalPhysical Review E
Issue number2
Early online date6 Feb 2018
Publication statusPublished - 28 Feb 2018

ASJC Scopus subject areas

  • Statistical and Nonlinear Physics
  • Statistics and Probability
  • Condensed Matter Physics

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