Differences and similarities between impulse buying and variety seeking

a personality-based perspective

Svein Ottar Olsen, Ana Alina Tudoran, Pirjo Honkanen, Bas Verplanken

Research output: Contribution to journalArticle

6 Citations (Scopus)
119 Downloads (Pure)

Abstract

Although personality is a key determinant of consumer purchasing decision making, the role of personality traits on impulse buying and variety seeking is not conclusive. This research uses a personality perspective to determine the unique associations between impulse buying tendency (IBT), variety seeking tendency (VST), and the Big Five personality traits within one integrated framework. Based on data from a nationally representative sample of 1,644 Norwegian adults, the results show that while IBT and VST might be correlated, they differ significantly with respect to two major personality aspects: Neuroticism and Openness to Experience. Specifically, the present study indicates that Neuroticism predicted IBT positively and VST negatively, while Openness was a strong predictor of VST and unrelated to IBT.
Original languageEnglish
Pages (from-to)36-47
JournalPsychology and Marketing
Volume33
Issue number1
DOIs
Publication statusPublished - Jan 2016

Fingerprint

Personality
Decision Making
Impulse buying
Variety seeking
Research
Neuroticism
Personality traits
Openness

Keywords

  • Big Five personality
  • impulse buying tendency
  • variety seeking tendency
  • structural equation modeling

Cite this

Differences and similarities between impulse buying and variety seeking : a personality-based perspective. / Olsen, Svein Ottar; Tudoran, Ana Alina; Honkanen, Pirjo; Verplanken, Bas.

In: Psychology and Marketing, Vol. 33, No. 1, 01.2016, p. 36-47.

Research output: Contribution to journalArticle

Olsen, Svein Ottar ; Tudoran, Ana Alina ; Honkanen, Pirjo ; Verplanken, Bas. / Differences and similarities between impulse buying and variety seeking : a personality-based perspective. In: Psychology and Marketing. 2016 ; Vol. 33, No. 1. pp. 36-47.
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