Differences and similarities between impulse buying and variety seeking: a personality-based perspective

Svein Ottar Olsen, Ana Alina Tudoran, Pirjo Honkanen, Bas Verplanken

Research output: Contribution to journalArticle

14 Citations (Scopus)
470 Downloads (Pure)

Abstract

Although personality is a key determinant of consumer purchasing decision making, the role of personality traits on impulse buying and variety seeking is not conclusive. This research uses a personality perspective to determine the unique associations between impulse buying tendency (IBT), variety seeking tendency (VST), and the Big Five personality traits within one integrated framework. Based on data from a nationally representative sample of 1,644 Norwegian adults, the results show that while IBT and VST might be correlated, they differ significantly with respect to two major personality aspects: Neuroticism and Openness to Experience. Specifically, the present study indicates that Neuroticism predicted IBT positively and VST negatively, while Openness was a strong predictor of VST and unrelated to IBT.
Original languageEnglish
Pages (from-to)36-47
JournalPsychology and Marketing
Volume33
Issue number1
DOIs
Publication statusPublished - Jan 2016

Keywords

  • Big Five personality
  • impulse buying tendency
  • variety seeking tendency
  • structural equation modeling

Fingerprint Dive into the research topics of 'Differences and similarities between impulse buying and variety seeking: a personality-based perspective'. Together they form a unique fingerprint.

  • Cite this