Projects per year
Reducing our carbon footprint is an urgent global issue. A number of persuasive technologies have been developed with the aim of reducing energy demand by influencing energy consumption behaviour. We refer to energy consumption behaviour as any way which an individual acts that directly or indirectly has consequences on their or others' carbon footprint. Systems that influence a change in behaviour are “computerized software or information systems designed to reinforce, change or shape attitudes or behaviours or both without using coercion or deception”. Despite promising results, important drivers underpinning energy use are rarely taken into account during the system design. This paper presents research on social-media systems that investigates how such systems might influences users' energy consumption behaviour based on an understanding of people's values, everyday life and their decision-making.
|Publication status||Published - 2014|
|Event||9th International Conference on Persuasive Technology, Extended Abstract - Padova, Italy|
Duration: 21 May 2014 → 23 May 2014
|Conference||9th International Conference on Persuasive Technology, Extended Abstract|
|Period||21/05/14 → 23/05/14|
Burrows, R., Johnson, H., & Johnson, P. (2014). Developing an Online Social Media System to Influence Pro-environmental Behaviour based on User Values. Paper presented at 9th International Conference on Persuasive Technology, Extended Abstract, Padova, Italy.