Developing an Online Social Media System to Influence Pro-environmental Behaviour based on User Values

R Burrows, H Johnson, P Johnson

Research output: Contribution to conferencePaper

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Abstract

Reducing our carbon footprint is an urgent global issue. A number of persuasive technologies have been developed with the aim of reducing energy demand by influencing energy consumption behaviour. We refer to energy consumption behaviour as any way which an individual acts that directly or indirectly has consequences on their or others' carbon footprint. Systems that influence a change in behaviour are “computerized software or information systems designed to reinforce, change or shape attitudes or behaviours or both without using coercion or deception”. Despite promising results, important drivers underpinning energy use are rarely taken into account during the system design. This paper presents research on social-media systems that investigates how such systems might influences users' energy consumption behaviour based on an understanding of people's values, everyday life and their decision-making.
Original languageEnglish
Publication statusPublished - 2014
Event9th International Conference on Persuasive Technology, Extended Abstract - Padova, Italy
Duration: 21 May 201423 May 2014

Conference

Conference9th International Conference on Persuasive Technology, Extended Abstract
CountryItaly
CityPadova
Period21/05/1423/05/14

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    Burrows, R., Johnson, H., & Johnson, P. (2014). Developing an Online Social Media System to Influence Pro-environmental Behaviour based on User Values. Paper presented at 9th International Conference on Persuasive Technology, Extended Abstract, Padova, Italy.