Design Systems With Your Most Vulnerable Users in Mind

Kellen Mrkva, Eric J. Johnson, Crystal Reeck, Nathaniel A. Posner

Research output: Contribution to specialist publicationArticle


There are massive gaps between low-SES and high-SES Americans in retirement savings, COVID-19 vaccine uptake, and many other outcomes. Nudges can reduce gaps like these if used well, because they typically impact low-SES individuals most, according to recent research. Nudges are also inexpensive and get more bang for the buck compared to other techniques that firms use to reduce inequities, such as offering financial education or discounts for the poor. Nudges are therefore a win-win for managers and employees.
Original languageEnglish
Number of pages1
Specialist publicationHarvard Business Review
Publication statusPublished - 26 Apr 2021


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