Design Systems With Your Most Vulnerable Users in Mind

Kellen Mrkva; Eric J. Johnson; Crystal Reeck; Nathaniel A. Posner

Design Systems With Your Most Vulnerable Users in Mind

Kellen Mrkva, Eric J. Johnson, Crystal Reeck, Nathaniel A. Posner

Columbia University

Research output: Contribution to specialist publication › Article

Abstract

There are massive gaps between low-SES and high-SES Americans in retirement savings, COVID-19 vaccine uptake, and many other outcomes. Nudges can reduce gaps like these if used well, because they typically impact low-SES individuals most, according to recent research. Nudges are also inexpensive and get more bang for the buck compared to other techniques that firms use to reduce inequities, such as offering financial education or discounts for the poor. Nudges are therefore a win-win for managers and employees.

Original language	English
Number of pages	1
Specialist publication	Harvard Business Review
Publication status	Published - 26 Apr 2021

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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https://hbr.org/2021/04/design-systems-with-your-most-vulnerable-users-in-mind?ab=hero-subleft-2

Cite this

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Design Systems With Your Most Vulnerable Users in Mind

Abstract

UN SDGs

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