Defend the indefensible: helping children cope with the implicit influence of online game advertising

Research output: Chapter or section in a book/report/conference proceeding › Book chapter

Original language	English
Title of host publication	Advertising in New Formats and Media
Subtitle of host publication	Current Research and Implications for Marketers
Editors	Patrick De Pelsmacker
Place of Publication	Bingley, U. K.
Publisher	Emerald Group Publishing Ltd.
Pages	379-395
ISBN (Print)	9781785603136
DOIs	https://doi.org/10.1108/978-1-78560-313-620151018
Publication status	Published - Apr 2016

Access to Document

Defend the indefensible: helping children cope with the implicit influence of online game advertising. / Hang, Haiming; Nairn, Agnes .
Advertising in New Formats and Media: Current Research and Implications for Marketers. ed. / Patrick De Pelsmacker. Bingley, U. K.: Emerald Group Publishing Ltd., 2016. p. 379-395.

Research output: Chapter or section in a book/report/conference proceeding › Book chapter

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