Defend the indefensible: helping children cope with the implicit influence of online game advertising

Haiming Hang, Agnes Nairn

Research output: Chapter or section in a book/report/conference proceedingChapter or section

Original languageEnglish
Title of host publicationAdvertising in New Formats and Media
Subtitle of host publicationCurrent Research and Implications for Marketers
EditorsPatrick De Pelsmacker
Place of PublicationBingley, U. K.
PublisherEmerald Group Publishing Ltd.
ISBN (Print)9781785603136
Publication statusPublished - Apr 2016

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