Defend the indefensible: helping children cope with the implicit influence of online game advertising

Haiming Hang, Agnes Nairn

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationAdvertising in New Formats and Media
Subtitle of host publicationCurrent Research and Implications for Marketers
EditorsPatrick De Pelsmacker
Place of PublicationBingley, U. K.
PublisherEmerald Group Publishing Ltd.
Pages379-395
ISBN (Print)9781785603136
Publication statusPublished - Apr 2016

Cite this

Hang, H., & Nairn, A. (2016). Defend the indefensible: helping children cope with the implicit influence of online game advertising. In P. De Pelsmacker (Ed.), Advertising in New Formats and Media: Current Research and Implications for Marketers (pp. 379-395). Emerald Group Publishing Ltd..