Deconstructing the elephant and the flag in the lavatory: Promises and problems of moral foundations research

Moral Foundations research offers rich promise, opening up key questions about how affect and cognition are integrated in moral response, and exploring how different moral discourses may supply meaning and valence to moral experience. Haidt and his colleagues also associate different discourses with different political positions. However I address three problematic areas. First to what extent Haidt has succeeded in transcending the traditional dichotomy of affect and cognition, and created an integrative model of how moral intuitions actually work. Second, the analysis of cultural processes is too limited; moral responses are discursive, contextualized and constructed. Third, the political spectrum is complex and diverse; to be truly useful, the research on Moral Foundations must avoid parochial US political concerns and models.