‘Death by a Million Cuts’: Gender (In)Equality in the Marketing Academy

Andrea  Prothero; Pierre McDonagh

‘Death by a Million Cuts’: Gender (In)Equality in the Marketing Academy

University College Dublin

Research output: Chapter or section in a book/report/conference proceeding › Chapter in a published conference proceeding

Abstract

The core aim of this paper is to explore the personal reflections of female marketing
academics, at all stages of their academic career, in relation to gender (in)equality in the workplace. The aim is not to conduct a large scale quantitative survey, but instead to follow a feminist methodology which focuses on participant’s personal experiences and to voice these within the paper.

Original language	English
Title of host publication	14th ACR Gender, Marketing and Consumer Behavior Conference
Publication status	Published - 11 Oct 2018

Cite this

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title = "{\textquoteleft}Death by a Million Cuts{\textquoteright}: Gender (In)Equality in the Marketing Academy",

abstract = "The core aim of this paper is to explore the personal reflections of female marketingacademics, at all stages of their academic career, in relation to gender (in)equality in the workplace. The aim is not to conduct a large scale quantitative survey, but instead to follow a feminist methodology which focuses on participant{\textquoteright}s personal experiences and to voice these within the paper.",

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AB - The core aim of this paper is to explore the personal reflections of female marketingacademics, at all stages of their academic career, in relation to gender (in)equality in the workplace. The aim is not to conduct a large scale quantitative survey, but instead to follow a feminist methodology which focuses on participant’s personal experiences and to voice these within the paper.

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‘Death by a Million Cuts’: Gender (In)Equality in the Marketing Academy

Abstract

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