‘Death by a Million Cuts’: Gender (In)Equality in the Marketing Academy

Andrea Prothero, Pierre McDonagh

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

The core aim of this paper is to explore the personal reflections of female marketing
academics, at all stages of their academic career, in relation to gender (in)equality in the workplace. The aim is not to conduct a large scale quantitative survey, but instead to follow a feminist methodology which focuses on participant’s personal experiences and to voice these within the paper.
Original languageEnglish
Title of host publication14th ACR Gender, Marketing and Consumer Behavior Conference
Publication statusPublished - 11 Oct 2018

Cite this

Prothero, A., & McDonagh, P. (2018). ‘Death by a Million Cuts’: Gender (In)Equality in the Marketing Academy. In 14th ACR Gender, Marketing and Consumer Behavior Conference