Danger strikes when foolish humans are left in charge of their financial futures

Research output: Contribution to specialist publicationArticle

Abstract

Much standard economics research is based on the “homo economicus” decision-maker. This is an entirely rational being. An unbiased, unemotional, non-psychological maximiser of the expected usefulness of things and events. Furthermore, this perfect decision-maker is far-sighted, and has complete self-control.
Original languageEnglish
Specialist publicationThe Conversation
Publication statusPublished - 30 Jul 2015

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