Cutting through Content Clutter: How speech and image acts drive consumer sharing of social media brand messages

Francisco Villarroel Ordenes, Dhruv Grewal, Stephan Ludwig, Ko De Ruyter, Dominik Mahr, Martin Wetzels

Management

Research output: Contribution to journal › Article › peer-review

129 Citations (SciVal)

1 results
- Last Name(descending)

Dhruv Grewal
- dg734bath.acuk
- Management - Professor
- Marketing, Business & Society
Person: Research & Teaching