Cultural orientation of self-bias in perceptual matching

Mengyin Jiang, Shirley K.M. Wong, Harry K.S. Chung, Yang Sun, Janet H. Hsiao, Jie Sui, Glyn W. Humphreys

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

Previous research on cross-culture comparisons found that Western cultures tend to value independence and the self is construed as an autonomous individual, while Eastern cultures value interdependence and self-identity is perceived as embedded among friends and family members (Markus and Kitayama, 1991). The present experiment explored these cultural differences in the context of a paradigm developed by Sui et al. (2012), which found a bias toward the processing of self-relevant information using perceptual matching tasks. In this task, each neutral shape (i.e., triangle, circle, square) is associated with a person (i.e., self, friend, stranger), and faster and more accurate responses were found to formerly neutral stimuli tagged to the self compared to stimuli tagged to non-self. With this paradigm, the current study examined cross-cultural differences in the self-bias effect between participants from Hong Kong and the United Kingdom. Results demonstrated a reliable self-bias effect across groups consistent with previous studies. Importantly, a variation was identified in a larger self-bias toward stranger-associated stimuli in the United Kingdom participants than the Hong Kong participants. This suggested the cultural modulation of the self-bias effect in perceptual matching.

Original languageEnglish
Article number469
JournalFrontiers in Psychology
Volume10
Issue numberJUN
DOIs
Publication statusPublished - 28 Jun 2019

Keywords

  • Cross-culture comparison
  • Independent and interdependent
  • Perceptual matching
  • Self-bias
  • Self-construal

ASJC Scopus subject areas

  • Psychology(all)

Cite this

Jiang, M., Wong, S. K. M., Chung, H. K. S., Sun, Y., Hsiao, J. H., Sui, J., & Humphreys, G. W. (2019). Cultural orientation of self-bias in perceptual matching. Frontiers in Psychology, 10(JUN), [469]. https://doi.org/10.3389/fpsyg.2019.01469

Cultural orientation of self-bias in perceptual matching. / Jiang, Mengyin; Wong, Shirley K.M.; Chung, Harry K.S.; Sun, Yang; Hsiao, Janet H.; Sui, Jie; Humphreys, Glyn W.

In: Frontiers in Psychology, Vol. 10, No. JUN, 469, 28.06.2019.

Research output: Contribution to journalArticle

Jiang, M, Wong, SKM, Chung, HKS, Sun, Y, Hsiao, JH, Sui, J & Humphreys, GW 2019, 'Cultural orientation of self-bias in perceptual matching', Frontiers in Psychology, vol. 10, no. JUN, 469. https://doi.org/10.3389/fpsyg.2019.01469
Jiang M, Wong SKM, Chung HKS, Sun Y, Hsiao JH, Sui J et al. Cultural orientation of self-bias in perceptual matching. Frontiers in Psychology. 2019 Jun 28;10(JUN). 469. https://doi.org/10.3389/fpsyg.2019.01469
Jiang, Mengyin ; Wong, Shirley K.M. ; Chung, Harry K.S. ; Sun, Yang ; Hsiao, Janet H. ; Sui, Jie ; Humphreys, Glyn W. / Cultural orientation of self-bias in perceptual matching. In: Frontiers in Psychology. 2019 ; Vol. 10, No. JUN.
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