Cultural frames that drive sales and marketing apart: an exploratory study

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51 Citations (SciVal)

Original language	English
Pages (from-to)	386-394
Journal	Journal of Business and Industrial Marketing
Volume	21
Issue number	6
DOIs	https://doi.org/10.1108/08858620610690146
Publication status	Published - 1 Jan 2006

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title = "Cultural frames that drive sales and marketing apart: an exploratory study",

author = "Michael Beverland and Marion Steel and Dapiran, \{G. Peter\}",

year = "2006",

month = jan,

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doi = "10.1108/08858620610690146",

language = "English",

volume = "21",

pages = "386--394",

journal = "Journal of Business and Industrial Marketing",

issn = "0885-8624",

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number = "6",

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T1 - Cultural frames that drive sales and marketing apart

T2 - an exploratory study

AU - Beverland, Michael

AU - Steel, Marion

AU - Dapiran, G. Peter

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UR - http://dx.doi.org/10.1108/08858620610690146

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JO - Journal of Business and Industrial Marketing

JF - Journal of Business and Industrial Marketing

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