Cultural frames that drive sales and marketing apart: an exploratory study

Michael Beverland, Marion Steel, G. Peter Dapiran

Research output: Contribution to journal › Article › peer-review

49 Citations (SciVal)

Original language	English
Pages (from-to)	386-394
Journal	Journal of Business and Industrial Marketing
Volume	21
Issue number	6
DOIs	https://doi.org/10.1108/08858620610690146
Publication status	Published - 1 Jan 2006

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