Cultural frames that drive sales and marketing apart: an exploratory study

Michael Beverland, Marion Steel, G. Peter Dapiran

Research output: Contribution to journalArticle

37 Citations (Scopus)
Original languageEnglish
Pages (from-to)386-394
JournalJournal of Business and Industrial Marketing
Volume21
Issue number6
DOIs
Publication statusPublished - 1 Jan 2006

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