Cultural Contradictions / Contradicting Cultures: Transnational Corporations & the Penetration of the Chinese Market

T Slack, M Silk, F Hong

Research output: Chapter or section in a book/report/conference proceeding › Chapter or section

Original language	English
Title of host publication	Corporate Nationalisms: Sport, Cultural Identity and Transnational Marketing
Editors	M Silk, D Andrews, C Cole
Place of Publication	Oxford
Publisher	Berg
Pages	253-274
Number of pages	22
Publication status	Published - 2005

Cite this

Cultural Contradictions / Contradicting Cultures: Transnational Corporations & the Penetration of the Chinese Market. / Slack, T; Silk, M; Hong, F.
Corporate Nationalisms: Sport, Cultural Identity and Transnational Marketing. ed. / M Silk; D Andrews; C Cole. Oxford: Berg, 2005. p. 253-274.

Research output: Chapter or section in a book/report/conference proceeding › Chapter or section

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