Cultural Contradictions / Contradicting Cultures: Transnational Corporations & the Penetration of the Chinese Market

T Slack, M Silk, F Hong

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationCorporate Nationalisms: Sport, Cultural Identity and Transnational Marketing
EditorsM Silk, D Andrews, C Cole
Place of PublicationOxford
PublisherBerg
Pages253-274
Number of pages22
Publication statusPublished - 2005

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