Crowding, satiation, and saturation: The days of television series' lives

Alicia Barroso, Marco S. Giarratana, Samira Reis, Olav Sorenson

Research output: Contribution to journalArticlepeer-review

23 Citations (SciVal)


The performance of firms depends not just on the structure of the industries in which they compete but also on their relative positioning within those industries, in terms of operating within particular niches. We propose that demand for these niches depends endogenously on the historical ecology of the products offered: Niches become saturated - reduced in their ability to support products - as a large number of previous offerings allows the audience to satisfy its desire for products of a particular type. Analyzing the survival rates of television series aired in the United States from 1946 to 2003, we found that the survival rates of future entrants fell with the extensiveness of recent offerings in the niche, and that the negative association between crowding and survival also weakened with this saturation.

Original languageEnglish
Pages (from-to)565-585
Number of pages21
JournalStrategic Management Journal
Issue number3
Early online date5 Nov 2014
Publication statusPublished - 11 Feb 2016


  • categories
  • competition
  • niches
  • product demography
  • saturation

ASJC Scopus subject areas

  • Business and International Management
  • Strategy and Management


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