Critical Reflection in the Marketing Curriculum

Miriam Catterall, Pauline Maclaran, Lorna Stevens

Research output: Contribution to journalArticlepeer-review

76 Citations (SciVal)


This article examines how we can encourage students to engage critically with marketing ideas and activities. Critical marketing studies are currently on the margins of the discipline, and the ideas and challenges to conventional marketing studies posed by critical scholars are rarely tested or implemented in the marketing classroom. Often these are perceived as too academic and elitist to be relevant to the modern business environment. Drawing largely from debates in the management education literature, this article discusses the problems and possibilities of introducing critical reflection into the marketing curriculum and describes some strategies for encouraging critique in the marketing classroom.

Original languageEnglish
Pages (from-to)184-192
Number of pages9
JournalJournal of Marketing Education
Issue number3
Publication statusPublished - 1 Dec 2002

ASJC Scopus subject areas

  • Education
  • Marketing


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