Critical marketing in the classroom: Possibilities and challenges

Miriam Catterall, Pauline Maclaran, Lorna Stevens

Research output: Contribution to journalReview article

17 Citations (Scopus)

Abstract

Critical marketing studies are currently on the margins of the discipline, and the ideas and challenges to conventional marketing thought posed by these critiques are rarely examined in the marketing classroom. Drawing largely from debates in the management literature, discusses the problems and considers the possibilities of integrating critical reflection into the marketing curriculum.

Original languageEnglish
Pages (from-to)344-353
Number of pages10
JournalMarketing Intelligence & Planning
Volume17
Issue number7
DOIs
Publication statusPublished - 1 Dec 1999

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Keywords

  • Education
  • Marketing research
  • Marketing theory

ASJC Scopus subject areas

  • Marketing

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