Critical marketing studies are currently on the margins of the discipline, and the ideas and challenges to conventional marketing thought posed by these critiques are rarely examined in the marketing classroom. Drawing largely from debates in the management literature, discusses the problems and considers the possibilities of integrating critical reflection into the marketing curriculum.
|Number of pages||10|
|Journal||Marketing Intelligence & Planning|
|Publication status||Published - 1 Dec 1999|
- Marketing research
- Marketing theory
ASJC Scopus subject areas