Critical marketing in the classroom: Possibilities and challenges

Miriam Catterall; Pauline Maclaran; Lorna Stevens

doi:10.1108/02634509910301205

Critical marketing in the classroom: Possibilities and challenges

Miriam Catterall, Pauline Maclaran, Lorna Stevens

Management

Research output: Contribution to journal › Review article › peer-review

21 Citations (SciVal)

Abstract

Critical marketing studies are currently on the margins of the discipline, and the ideas and challenges to conventional marketing thought posed by these critiques are rarely examined in the marketing classroom. Drawing largely from debates in the management literature, discusses the problems and considers the possibilities of integrating critical reflection into the marketing curriculum.

Original language	English
Pages (from-to)	344-353
Number of pages	10
Journal	Marketing Intelligence & Planning
Volume	17
Issue number	7
DOIs	https://doi.org/10.1108/02634509910301205
Publication status	Published - 1 Dec 1999

Keywords

Education
Marketing research
Marketing theory

ASJC Scopus subject areas

Marketing

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10.1108/02634509910301205

Cite this

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abstract = "Critical marketing studies are currently on the margins of the discipline, and the ideas and challenges to conventional marketing thought posed by these critiques are rarely examined in the marketing classroom. Drawing largely from debates in the management literature, discusses the problems and considers the possibilities of integrating critical reflection into the marketing curriculum.",

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Critical marketing in the classroom: Possibilities and challenges

Abstract

Keywords

ASJC Scopus subject areas

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