Crafting brand authenticity: the case of luxury wines

Research output: Contribution to journal › Article › peer-review

674 Citations (SciVal)

Original language	English
Pages (from-to)	1003-1029
Journal	Journal of Management Studies
Volume	42
Issue number	5
DOIs	https://doi.org/10.1111/joms.2005.42.issue-5
Publication status	Published - 1 Jul 2005

Access to Document

@article{aab13cbcfb55451b92668ed66b11a554,

title = "Crafting brand authenticity: the case of luxury wines",

author = "Beverland, \{Michael B.\}",

year = "2005",

month = jul,

day = "1",

doi = "10.1111/joms.2005.42.issue-5",

language = "English",

volume = "42",

pages = "1003--1029",

journal = "Journal of Management Studies",

issn = "0022-2380",

publisher = "Wiley-Blackwell Publishing Ltd",

number = "5",

}

TY - JOUR

T1 - Crafting brand authenticity

T2 - the case of luxury wines

AU - Beverland, Michael B.

PY - 2005/7/1

Y1 - 2005/7/1

UR - http://10.1111/j.1467-6486.2005.00530.x

U2 - 10.1111/joms.2005.42.issue-5

DO - 10.1111/joms.2005.42.issue-5

M3 - Article

SN - 0022-2380

VL - 42

SP - 1003

EP - 1029

JO - Journal of Management Studies

JF - Journal of Management Studies

IS - 5

ER -