Crafting brand authenticity: the case of luxury wines

Michael B. Beverland

Research output: Contribution to journal › Article › peer-review

548 Citations (SciVal)

Original language	English
Pages (from-to)	1003-1029
Journal	Journal of management studies
Volume	42
Issue number	5
DOIs	https://doi.org/10.1111/joms.2005.42.issue-5
Publication status	Published - 1 Jul 2005

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