Corporate Reputation and Corporate Social Responsibility

Research output: Chapter or section in a book/report/conference proceedingChapter or section

8 Citations (SciVal)

Abstract

The increasing importance of both Corporate Social Responsibility (CSR) and corporate reputation has, in recent years, been recognised within the strategic management literature by a proliferation of conceptual and empirical work. The literature has paid particular attention to the relationships between one or other of CSR and reputation and such phenomena as corporate financial performance (Griffin and Mahon, 1997; Roberts and Dowling, 2002; Waddock and Graves, 1997), consumer perceptions of product quality (Milgrom and Roberts, 1986; Sen and Bhattacharya, 2001), employee morale, productivity, recruitment and retention (Moskowitz, 1972; Turban and Cable, 2003; Turban and Greening, 1996), company ownership characteristics (Johnson and Greening, 1999), and access to capital (Cochran and Wood, 1984; Hart, 1995). In spite of this burgeoning interest in both CSR and corporate reputation, there has been relatively little research of potential links between the two. However, in this chapter we will provide an overview of some notable contributions to our understanding of the nature and importance of this relationship.

Original languageEnglish
Title of host publicationA Handbook of Corporate Governance and Social Responsibility
PublisherTaylor and Francis/ Balkema
Pages437-448
Number of pages12
ISBN (Electronic)9781317187967
ISBN (Print)9780566088179
DOIs
Publication statusPublished - 1 Jan 2016

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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