Corporate rebranding with a purpose?

Zoe Lee, T C Melewar

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationAcademy of Marketing
Publication statusPublished - 2014

Cite this

Lee, Z., & Melewar, T. C. (2014). Corporate rebranding with a purpose? In Academy of Marketing

Corporate rebranding with a purpose? / Lee, Zoe; Melewar, T C.

Academy of Marketing. 2014.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Lee, Z & Melewar, TC 2014, Corporate rebranding with a purpose? in Academy of Marketing.
Lee Z, Melewar TC. Corporate rebranding with a purpose? In Academy of Marketing. 2014
Lee, Zoe ; Melewar, T C. / Corporate rebranding with a purpose?. Academy of Marketing. 2014.
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