|Title of host publication||Academy of Marketing|
|Publication status||Published - 2014|
Corporate rebranding with a purpose? / Lee, Zoe; Melewar, T C.Academy of Marketing. 2014.
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
TY - GEN
T1 - Corporate rebranding with a purpose?
AU - Lee, Zoe
AU - Melewar, T C
PY - 2014
Y1 - 2014
M3 - Conference contribution
BT - Academy of Marketing