Controlled infection! Spreading the brand message through viral marketing

Angela Dobele, David Toleman, Michael Beverland

Research output: Contribution to journal › Article › peer-review

176 Citations (SciVal)

Access to Document

@article{c89c61686fd74632860bcd4c6c453515,

title = "Controlled infection! Spreading the brand message through viral marketing",

author = "Angela Dobele and David Toleman and Michael Beverland",

year = "2005",

month = mar,

day = "1",

doi = "10.1016/j.bushor.2004.10.011",

language = "English",

volume = "48",

pages = "143--149",

journal = "Business Horizons",

issn = "0007-6813",

publisher = "Elsevier",

number = "2",

}

TY - JOUR

T1 - Controlled infection! Spreading the brand message through viral marketing

AU - Dobele, Angela

AU - Toleman, David

AU - Beverland, Michael

PY - 2005/3/1

Y1 - 2005/3/1

UR - http://dx.doi.org/10.1016/j.bushor.2004.10.011

UR - https://www.scopus.com/pages/publications/14544287700

U2 - 10.1016/j.bushor.2004.10.011

DO - 10.1016/j.bushor.2004.10.011

M3 - Article

SN - 0007-6813

VL - 48

SP - 143

EP - 149

JO - Business Horizons

JF - Business Horizons

IS - 2

ER -