Controlled infection! Spreading the brand message through viral marketing

Angela Dobele, David Toleman, Michael Beverland

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159 Citations (SciVal)

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title = "Controlled infection! Spreading the brand message through viral marketing",

author = "Angela Dobele and David Toleman and Michael Beverland",

year = "2005",

month = mar,

day = "1",

doi = "10.1016/j.bushor.2004.10.011",

language = "English",

volume = "48",

pages = "143--149",

journal = "Business Horizons",

issn = "0007-6813",

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T1 - Controlled infection! Spreading the brand message through viral marketing

AU - Dobele, Angela

AU - Toleman, David

AU - Beverland, Michael

PY - 2005/3/1

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UR - http://dx.doi.org/10.1016/j.bushor.2004.10.011

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DO - 10.1016/j.bushor.2004.10.011

M3 - Article

SN - 0007-6813

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SP - 143

EP - 149

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JF - Business Horizons

IS - 2

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