Controlled infection! Spreading the brand message through viral marketing

Angela Dobele, David Toleman, Michael Beverland

Research output: Contribution to journalArticlepeer-review

127 Citations (Scopus)
Original languageEnglish
Pages (from-to)143-149
JournalBusiness Horizons
Volume48
Issue number2
DOIs
Publication statusPublished - 1 Mar 2005

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