Contrasting opportunities for Mass Customization in food manufacture and food processes

Jason Matthews; Richard McIntosh; Glen Mullineux

doi:10.1007/978-1-84996-489-0_17

Contrasting opportunities for Mass Customization in food manufacture and food processes

Jason Matthews, Richard McIntosh, Glen Mullineux

Department of Mechanical Engineering

Research output: Chapter or section in a book/report/conference proceeding › Book chapter

7 Citations (SciVal)

Abstract

In this chapter the concept of Mass Customization is studied and the feasibility of its application to food production is discussed. Mass Customization is a concept that offers, at relatively low prices, products tailored to the requirements of the particular customer. It has increasingly become important as markets become fragmented and customers become fastidious. However, Mass Customization is rarely applied in the food industry. This chapter investigates via previous literature and case studies justifications for this and presents some opportunities for the food and drink industry to exploit.

Original language	English
Title of host publication	Mass Customization: Engineering and Managing Global Operations
Editors	Fogliatto Flavio, Giovani da Silveira
Publisher	Springer
Pages	353-374
Number of pages	22
Volume	IV
ISBN (Print)	978-1-84996-488-3
DOIs	https://doi.org/10.1007/978-1-84996-489-0_17
Publication status	Published - 30 Nov 2011

Publication series

Name	Springer Series in Advanced Manufacturing
Publisher	Springer

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 2 Zero Hunger

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10.1007/978-1-84996-489-0_17

Cite this

Contrasting opportunities for Mass Customization in food manufacture and food processes. / Matthews, Jason; McIntosh, Richard; Mullineux, Glen.
Mass Customization: Engineering and Managing Global Operations. ed. / Fogliatto Flavio; Giovani da Silveira. Vol. IV Springer, 2011. p. 353-374 (Springer Series in Advanced Manufacturing).

Research output: Chapter or section in a book/report/conference proceeding › Book chapter

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Contrasting opportunities for Mass Customization in food manufacture and food processes

Abstract

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UN SDGs

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