In this chapter the concept of Mass Customization is studied and the feasibility of its application to food production is discussed. Mass Customization is a concept that offers, at relatively low prices, products tailored to the requirements of the particular customer. It has increasingly become important as markets become fragmented and customers become fastidious. However, Mass Customization is rarely applied in the food industry. This chapter investigates via previous literature and case studies justifications for this and presents some opportunities for the food and drink industry to exploit.
|Title of host publication||Mass Customization: Engineering and Managing Global Operations|
|Editors||Fogliatto Flavio, Giovani da Silveira|
|Number of pages||22|
|Publication status||Published - 30 Nov 2011|
|Name||Springer Series in Advanced Manufacturing|