Contrasting opportunities for Mass Customization in food manufacture and food processes

Jason Matthews, Richard McIntosh, Glen Mullineux

Research output: Chapter or section in a book/report/conference proceedingChapter or section

6 Citations (SciVal)


In this chapter the concept of Mass Customization is studied and the feasibility of its application to food production is discussed. Mass Customization is a concept that offers, at relatively low prices, products tailored to the requirements of the particular customer. It has increasingly become important as markets become fragmented and customers become fastidious. However, Mass Customization is rarely applied in the food industry. This chapter investigates via previous literature and case studies justifications for this and presents some opportunities for the food and drink industry to exploit.
Original languageEnglish
Title of host publicationMass Customization: Engineering and Managing Global Operations
EditorsFogliatto Flavio, Giovani da Silveira
Number of pages22
ISBN (Print)978-1-84996-488-3
Publication statusPublished - 30 Nov 2011

Publication series

NameSpringer Series in Advanced Manufacturing


Dive into the research topics of 'Contrasting opportunities for Mass Customization in food manufacture and food processes'. Together they form a unique fingerprint.

Cite this