Contextual influences and the adoption and practice of relationship selling in a business-to-business setting: an exploratory study

Michael Beverland

Research output: Contribution to journal › Article › peer-review

74 Citations (SciVal)

Original language	English
Pages (from-to)	207-215
Journal	Journal of Personal Selling and Sales Management
Volume	21
Issue number	3
Publication status	Published - 2001

Cite this

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title = "Contextual influences and the adoption and practice of relationship selling in a business-to-business setting: an exploratory study ",

author = "Michael Beverland",

year = "2001",

language = "English",

volume = "21",

pages = "207--215",

journal = "Journal of Personal Selling and Sales Management",

issn = "0885-3134",

publisher = "M.E. Sharpe Inc.",

number = "3",

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AU - Beverland, Michael

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