Contextual influences and the adoption and practice of relationship selling in a business-to-business setting: an exploratory study

Michael Beverland

Research output: Contribution to journalArticlepeer-review

65 Citations (Scopus)
Original languageEnglish
Pages (from-to)207-215
JournalJournal of Personal Selling and Sales Management
Volume21
Issue number3
Publication statusPublished - 2001

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