Consumers' responses to doppelganger brand images: destabilizing brand authenticity

Zoe Lee

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 1 Jul 2016
Event2017 Academy of Marketing Science (AMS) World Marketing Congress - University of Canterbury, Christchurch, New Zealand
Duration: 27 Jun 20171 Jul 2017
http://www.ams-web.org/event/2017WMC

Conference

Conference2017 Academy of Marketing Science (AMS) World Marketing Congress
Abbreviated title2017WMC
CountryNew Zealand
CityChristchurch
Period27/06/171/07/17
Internet address

Cite this

Lee, Z. (2016). Consumers' responses to doppelganger brand images: destabilizing brand authenticity. Paper presented at 2017 Academy of Marketing Science (AMS) World Marketing Congress, Christchurch, New Zealand.