Consumers' responses to doppelganger brand images: destabilizing brand authenticity

Research output: Contribution to conferencePaper

Conference

Conference2017 Academy of Marketing Science (AMS) World Marketing Congress
Abbreviated title2017WMC
CountryNew Zealand
CityChristchurch
Period27/06/171/07/17
Internet address

Cite this

Lee, Z. (2016). Consumers' responses to doppelganger brand images: destabilizing brand authenticity. Paper presented at 2017 Academy of Marketing Science (AMS) World Marketing Congress, Christchurch, New Zealand.

Consumers' responses to doppelganger brand images: destabilizing brand authenticity. / Lee, Zoe.

2016. Paper presented at 2017 Academy of Marketing Science (AMS) World Marketing Congress, Christchurch, New Zealand.

Research output: Contribution to conferencePaper

Lee, Z 2016, 'Consumers' responses to doppelganger brand images: destabilizing brand authenticity' Paper presented at 2017 Academy of Marketing Science (AMS) World Marketing Congress, Christchurch, New Zealand, 27/06/17 - 1/07/17, .
Lee Z. Consumers' responses to doppelganger brand images: destabilizing brand authenticity. 2016. Paper presented at 2017 Academy of Marketing Science (AMS) World Marketing Congress, Christchurch, New Zealand.
Lee, Zoe. / Consumers' responses to doppelganger brand images: destabilizing brand authenticity. Paper presented at 2017 Academy of Marketing Science (AMS) World Marketing Congress, Christchurch, New Zealand.
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year = "2016",
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note = "2017 Academy of Marketing Science (AMS) World Marketing Congress, 2017WMC ; Conference date: 27-06-2017 Through 01-07-2017",
url = "http://www.ams-web.org/event/2017WMC",

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T1 - Consumers' responses to doppelganger brand images: destabilizing brand authenticity

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