Consumers' responses to doppelganger brand images: destabilizing brand authenticity

Zoe Lee

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 1 Jul 2016
Event	2017 Academy of Marketing Science (AMS) World Marketing Congress - University of Canterbury, Christchurch, New Zealand Duration: 27 Jun 2017 → 1 Jul 2017 http://www.ams-web.org/event/2017WMC

Conference	2017 Academy of Marketing Science (AMS) World Marketing Congress
Abbreviated title	2017WMC
Country/Territory	New Zealand
City	Christchurch
Period	27/06/17 → 1/07/17
Internet address	http://www.ams-web.org/event/2017WMC

Cite this

@conference{e9d642a9de18498dbd441871b5ea7d2c,

title = "Consumers' responses to doppelganger brand images: destabilizing brand authenticity",

author = "Zoe Lee",

year = "2016",

month = jul,

day = "1",

language = "English",

note = "2017 Academy of Marketing Science (AMS) World Marketing Congress, 2017WMC ; Conference date: 27-06-2017 Through 01-07-2017",

url = "http://www.ams-web.org/event/2017WMC",

}