Consumers' response to commercials: when the energy level in the commercial conflicts with the media context

Nancy M. Puccinelli, Keith Wilcox, Dhruv Grewal

Management

Research output: Contribution to journal › Article › peer-review

44 Citations (SciVal)

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- Last Name(descending)

Nancy Puccinelli
- N.M.Puccinellibath.acuk
- Management - Professor
- Marketing, Business & Society
Person: Research & Teaching