Consumer style and health: The role of impulsive buying in unhealthy eating

B Verplanken, A G Herabadi, J A Perry, D H Silvera

Research output: Contribution to journalArticlepeer-review

118 Citations (SciVal)


Health psychologists have given surprisingly little attention to consumer behavior. This study focuses on the relationship between an impulsive consumer style and unhealthy eating. In a survey, moderate to strong correlations were found between low self-esteem, dispositional negative affect, impulse buying tendency, snacking habit, and eating disturbance propensity. Structural equation modeling was used to test a model of relations between these variables. Impulse buying tendency was strongly associated with snacking habit, which in turn was related to eating disturbance propensity. Impulse buying, though in itself a pleasurable activity, seemed driven by feelings of low self-esteem and dispositional negative affect. Low self-esteem had a direct link to eating disturbance propensity. The study demonstrates the relevance of consumer style for health-related behaviors. [2005 Impact Factor: 1.796]
Original languageEnglish
Pages (from-to)429-441
Number of pages13
JournalPsychology & Health
Issue number4
Publication statusPublished - 2005


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