Consumer revenge at unfair treatment: the role of emotion regulation

Eleni-Maria Gemtou

Research output: Contribution to conference › Paper

Original languageEnglish
Publication statusPublished - 2015
EventAcademy of Marketing - Limerick, UK United Kingdom
Duration: 7 Jul 2015 → 9 Jul 2015

Conference

ConferenceAcademy of Marketing
CountryUK United Kingdom
CityLimerick
Period7/07/15 → 9/07/15

Cite this

Gemtou, E-M. (2015). Consumer revenge at unfair treatment: the role of emotion regulation. Paper presented at Academy of Marketing, Limerick, UK United Kingdom.