TY - JOUR
T1 - Consumer perceptions of free-range laying hen welfare
AU - Pettersson, Isabelle Claire
AU - Weeks, Claire Alexandra
AU - Wilson, Lorna Rachel Maven
AU - Nicol, Christine Janet
PY - 2016/8/1
Y1 - 2016/8/1
N2 - Purpose – The purpose of this paper is to understand which factors and resources free-range egg consumers believe are important for hen welfare. Design/methodology/approach – An online survey was distributed via the mailing list of a UK free-range egg brand receiving 6,378 responses. The survey was mostly five-point Likert-scale based. The same survey was also distributed to a group of animal welfare specialists receiving 34 responses. Findings – Respondents bought free-range eggs because hens are “happier” (74.2 per cent) and “healthier” (69.0 per cent) and because they believed such eggs to taste better (57.9 per cent). They rated all the suggested factors that might contribute to hen welfare as “important” or “very important” (on average) but believed outside access and fresh air to be most important. Respondents rated the suitability of resources relating to behavioural needs high (“suitable” or “very suitable”) indoors and shelter as the most suitable outdoors. Consumers differed from welfare specialists in their views on factors contributing to hen welfare, but their views on resource suitability were similar. Research limitations/implications – The sample was biased towards free-range egg consumers who had expressed an interest in a brand marketed as high welfare. Originality/value – This is the first study to ask consumers what they consider to be important for hen welfare and how they think hen welfare can be improved. Because consumers can affect on-farm welfare through their purchasing habits assessing the degree of agreement between consumers and animal welfare specialists is important.
AB - Purpose – The purpose of this paper is to understand which factors and resources free-range egg consumers believe are important for hen welfare. Design/methodology/approach – An online survey was distributed via the mailing list of a UK free-range egg brand receiving 6,378 responses. The survey was mostly five-point Likert-scale based. The same survey was also distributed to a group of animal welfare specialists receiving 34 responses. Findings – Respondents bought free-range eggs because hens are “happier” (74.2 per cent) and “healthier” (69.0 per cent) and because they believed such eggs to taste better (57.9 per cent). They rated all the suggested factors that might contribute to hen welfare as “important” or “very important” (on average) but believed outside access and fresh air to be most important. Respondents rated the suitability of resources relating to behavioural needs high (“suitable” or “very suitable”) indoors and shelter as the most suitable outdoors. Consumers differed from welfare specialists in their views on factors contributing to hen welfare, but their views on resource suitability were similar. Research limitations/implications – The sample was biased towards free-range egg consumers who had expressed an interest in a brand marketed as high welfare. Originality/value – This is the first study to ask consumers what they consider to be important for hen welfare and how they think hen welfare can be improved. Because consumers can affect on-farm welfare through their purchasing habits assessing the degree of agreement between consumers and animal welfare specialists is important.
KW - Consumer perceptions
KW - Free-range
KW - Laying hens
UR - http://www.scopus.com/inward/record.url?scp=84979201649&partnerID=8YFLogxK
UR - http://dx.doi.org/10.1108/BFJ-02-2016-0065
U2 - 10.1108/BFJ-02-2016-0065
DO - 10.1108/BFJ-02-2016-0065
M3 - Article
AN - SCOPUS:84979201649
SN - 0007-070X
VL - 118
SP - 1999
EP - 2013
JO - British Food Journal
JF - British Food Journal
IS - 8
ER -