Consumer experience and experiential marketing: a critical review

Research output: Chapter or section in a book/report/conference proceeding › Book chapter

195 Citations (SciVal)

Original language	English
Title of host publication	Review of Marketing Research
Editors	N. K. Malhotra
Place of Publication	Bingley, U. K.
Publisher	Emerald Group Publishing Ltd.
Pages	25-61
Volume	10
ISBN (Electronic)	9781781907610
ISBN (Print)	9781781907603
DOIs	https://doi.org/10.1108/S1548-6435%282013%290000010006
Publication status	Published - 2013

Access to Document

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title = "Consumer experience and experiential marketing: a critical review",

author = "Bernd Schmitt and Lia Zarantonello",

year = "2013",

doi = "10.1108/S1548-6435\%282013\%290000010006",

language = "English",

isbn = "9781781907603",

volume = "10",

pages = "25--61",

editor = "Malhotra, \{N. K.\}",

booktitle = "Review of Marketing Research",

publisher = "Emerald Group Publishing Ltd.",

address = "UK United Kingdom",

}

TY - CHAP

T1 - Consumer experience and experiential marketing

T2 - a critical review

AU - Schmitt, Bernd

AU - Zarantonello, Lia

PY - 2013

Y1 - 2013

UR - http://dx.doi.org/10.1108/S1548-6435%282013%290000010006

U2 - 10.1108/S1548-6435%282013%290000010006

DO - 10.1108/S1548-6435%282013%290000010006

M3 - Book chapter

SN - 9781781907603

VL - 10

SP - 25

EP - 61

BT - Review of Marketing Research

A2 - Malhotra, N. K.

PB - Emerald Group Publishing Ltd.

CY - Bingley, U. K.

ER -