Consumer experience and experiential marketing: a critical review

Bernd Schmitt, Lia Zarantonello

Research output: Chapter in Book/Report/Conference proceedingChapter

67 Citations (Scopus)
Original languageEnglish
Title of host publicationReview of Marketing Research
EditorsN. K. Malhotra
Place of PublicationBingley, U. K.
PublisherEmerald Group Publishing Ltd.
Pages25-61
Volume10
ISBN (Electronic)9781781907610
ISBN (Print)9781781907603
DOIs
Publication statusPublished - 2013

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