Consumer experience and experiential marketing: a critical review

Bernd Schmitt, Lia Zarantonello

Research output: Chapter or section in a book/report/conference proceeding › Chapter or section

152 Citations (SciVal)

Original language	English
Title of host publication	Review of Marketing Research
Editors	N. K. Malhotra
Place of Publication	Bingley, U. K.
Publisher	Emerald Group Publishing Ltd.
Pages	25-61
Volume	10
ISBN (Electronic)	9781781907610
ISBN (Print)	9781781907603
DOIs	https://doi.org/10.1108/S1548-6435%282013%290000010006
Publication status	Published - 2013

Access to Document

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title = "Consumer experience and experiential marketing: a critical review",

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