Consumer experience and experiential marketing: a critical review

Bernd Schmitt, Lia Zarantonello

Research output: Chapter in Book/Report/Conference proceedingChapter

59 Citations (Scopus)
Original languageEnglish
Title of host publicationReview of Marketing Research
EditorsN. K. Malhotra
Place of PublicationBingley, U. K.
PublisherEmerald Group Publishing Ltd.
Pages25-61
Volume10
ISBN (Electronic)9781781907610
ISBN (Print)9781781907603
DOIs
Publication statusPublished - 2013

Cite this

Schmitt, B., & Zarantonello, L. (2013). Consumer experience and experiential marketing: a critical review. In N. K. Malhotra (Ed.), Review of Marketing Research (Vol. 10, pp. 25-61). Emerald Group Publishing Ltd.. https://doi.org/10.1108/S1548-6435%282013%290000010006